Authority Assets Score

Ready for more people to know how good you are?

Answer 15 quick questions to see what would get you better known.

For people to know how good you are, they need to see your expertise when you're not in the room. That's the job of authority assets, such as a signature way of working, a book, a strong LinkedIn presence, and the content people find when they go looking for you.

You've probably built some of these already, even if you don't think of them that way. How strong are they, and what could you build next? The Authority Assets Score will tell you.

Free. Less than 3 minutes. Results straight away.

WHAT YOU'LL DISCOVER

The Authority Assets Score helps you measure and improve three things

Your answers cover the authority assets that matter most, grouped into three areas. You'll get a score for each one.

You don't need to be strong in all three to take it. Plenty of people are strong in one area and thin in another. The aim is to be strong in all three, and your score shows where to focus.

Positioning

How clearly you're understood

Do people know what you stand for, and why you're the one to hire?

Your framework, a free resource that shows how you think, and a book

Platform

How easily you're found

Do the right people come across your ideas, even before they go looking for you?

Your online presence, what you publish, and where you speak.

Persuasion

How attention turns into clients

When people like your ideas, do you stay in touch and give them a reason to come forward?

Your email list or community, your proof, and how people see where they stand.

Why authority assets matter

Edelman and LinkedIn put this to B2B decision-makers. Almost three-quarters* said they trust an organization's published thinking more than its marketing when they're judging what it can do.

People don't decide about you on the strength of what you say about your work. They decide on the work you've published.

*Source: 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report.

ABOUT ME

100 books and the system behind them

I'm Robert Greenshields, an Authority Strategist and Ghostwriter.

I help successful experts, coaches and founders create client-attracting books, LinkedIn content and other authority assets, so they grow their income, influence and impact.

Over the past decade, I've ghostwritten more than a hundred books, following 25 years in marketing and corporate communications.

The Authority Assets Score is built on the Rapid Authority Roadmap, my process for turning what you know into a connected set of authority assets that help the right people find you, understand what you do and choose to work with you.

"Robert Greenshields does exceptionally good work. In the 15 years that I've been in this business, I've never come across someone as good as him. If you're lucky enough to retain him, jump at the chance. You'll be glad you did."

Frank Kern
FrankKern.com

Your Next Step

Ready to find out what would get you better known?

Answer 15 quick questions and get your results straight away: a score for each of the three areas, and what to focus on to become better known.

Free

Less than 3 minutes

Immediate results, on screen and by email